/* Karan Advertising — black / signal orange / cool stone */

:root {
  --void: #0f0f0f;
  --coal: #1a1a1a;
  --stone: #ebe8e2;
  --fog: #d6d1c8;
  --ink: #141414;
  --mute: #5c574f;
  --signal: #ff5a1f;
  --signal-deep: #d94412;
  --cream-ink: #f7f4ef;
  --rail: 4.25rem;
  --shell: 1080px;
  --ease: cubic-bezier(0.16, 1, 0.3, 1);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: "Figtree", sans-serif;
  font-size: 1.0625rem;
  line-height: 1.65;
  color: var(--ink);
  background: var(--stone);
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: var(--signal-deep);
}

a:hover {
  color: var(--void);
}

h1,
h2,
h3,
h4,
.brand-lockup,
.kicker,
.rail-word,
.industries,
.btn,
.slogan,
.foot-brand span {
  font-family: "Bricolage Grotesque", sans-serif;
}

h1,
h2,
h3 {
  line-height: 1.08;
  letter-spacing: -0.03em;
  font-weight: 800;
  margin: 0 0 0.85rem;
  color: var(--ink);
}

h1 {
  font-size: clamp(2.2rem, 6vw, 4.1rem);
}

h2 {
  font-size: clamp(1.8rem, 4vw, 3rem);
}

h3 {
  font-size: 1.35rem;
}

h4 {
  font-family: "Bricolage Grotesque", sans-serif;
  font-size: 0.92rem;
  font-weight: 700;
  margin: 1.2rem 0 0.45rem;
  letter-spacing: -0.01em;
}

p {
  margin: 0 0 1rem;
}

ul {
  margin: 0;
  padding-left: 1.1rem;
}

li + li {
  margin-top: 0.3rem;
}

.shell {
  width: min(100% - 2rem, var(--shell));
  margin-inline: auto;
}

.page {
  display: grid;
  grid-template-columns: var(--rail) 1fr;
  min-height: 100svh;
}

/* Left rail */
.rail {
  position: sticky;
  top: 0;
  height: 100svh;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 1.5rem;
  padding: 1.25rem 0;
  background: var(--void);
  z-index: 40;
}

.mark {
  display: grid;
  place-items: center;
  text-decoration: none;
}

.rail-word {
  writing-mode: vertical-rl;
  transform: rotate(180deg);
  margin: 0;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--signal);
}

/* Stage */
.stage {
  min-width: 0;
  background:
    linear-gradient(180deg, #f3f0ea 0%, var(--stone) 28%, #e4e0d8 100%);
}

.topbar {
  position: sticky;
  top: 0;
  z-index: 30;
  display: flex;
  align-items: center;
  justify-content: flex-end;
  min-height: 3.75rem;
  padding: 0.75rem 1.25rem;
  background: rgba(243, 240, 234, 0.82);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid transparent;
  transition: border-color 0.3s var(--ease);
}

.topbar.is-scrolled {
  border-bottom-color: rgba(15, 15, 15, 0.08);
}

.nav {
  display: flex;
  gap: 1.35rem;
  align-items: center;
}

.nav a {
  text-decoration: none;
  color: var(--ink);
  font-weight: 600;
  font-size: 0.9rem;
}

.nav a:hover {
  color: var(--signal-deep);
}

.menu {
  display: none;
  width: 2.5rem;
  height: 2.5rem;
  border: 0;
  background: transparent;
  cursor: pointer;
  padding: 0;
}

.menu span {
  display: block;
  width: 1.4rem;
  height: 2px;
  margin: 0.32rem auto;
  background: var(--ink);
  transition: transform 0.3s var(--ease);
}

.drawer {
  position: fixed;
  inset: 0 0 0 var(--rail);
  z-index: 25;
  background: rgba(15, 15, 15, 0.96);
  display: grid;
  place-items: center;
}

.drawer[hidden] {
  display: none;
}

.drawer nav {
  display: grid;
  gap: 1.5rem;
  text-align: center;
}

.drawer a {
  font-family: "Bricolage Grotesque", sans-serif;
  font-size: 1.8rem;
  font-weight: 800;
  color: var(--cream-ink);
  text-decoration: none;
}

.drawer a:hover {
  color: var(--signal);
}

/* Hero */
.hero {
  position: relative;
  min-height: calc(100svh - 3.75rem);
  display: grid;
  align-items: end;
  overflow: hidden;
  color: var(--cream-ink);
}

.hero-bg,
.hero-shade {
  position: absolute;
  inset: 0;
}

.hero-bg img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: grayscale(0.25) contrast(1.05);
  transform: scale(1.08);
  animation: drift 20s var(--ease) forwards;
}

.hero-shade {
  background:
    linear-gradient(90deg, rgba(15, 15, 15, 0.92) 0%, rgba(15, 15, 15, 0.55) 55%, rgba(255, 90, 31, 0.28) 100%),
    linear-gradient(0deg, rgba(15, 15, 15, 0.8) 0%, transparent 42%);
}

.hero-inner {
  position: relative;
  z-index: 1;
  width: min(100% - 2rem, var(--shell));
  margin: 0 auto 3.5rem;
  max-width: 38rem;
  opacity: 0;
  transform: translateY(32px);
  animation: up 0.9s var(--ease) 0.2s forwards;
}

.brand-lockup {
  margin: 0 0 0.85rem;
  font-size: clamp(1.5rem, 3.5vw, 2.2rem);
  font-weight: 800;
  color: var(--signal);
  letter-spacing: -0.03em;
}

.hero h1 {
  color: var(--cream-ink);
}

.hero-line {
  font-size: 1.2rem;
  color: rgba(247, 244, 239, 0.86);
  margin-bottom: 1.6rem;
}

.btn {
  display: inline-flex;
  align-items: center;
  padding: 0.95rem 1.4rem;
  background: var(--signal);
  color: var(--void);
  text-decoration: none;
  font-weight: 800;
  font-size: 0.95rem;
  letter-spacing: -0.01em;
  clip-path: polygon(0 0, 100% 0, 100% calc(100% - 12px), calc(100% - 12px) 100%, 0 100%);
  transition: background 0.25s var(--ease), transform 0.25s var(--ease);
}

.btn:hover {
  background: var(--cream-ink);
  color: var(--void);
  transform: translateY(-2px);
}

@keyframes drift {
  to {
    transform: scale(1);
  }
}

@keyframes up {
  to {
    opacity: 1;
    transform: none;
  }
}

/* Bands */
.band {
  padding: clamp(3.5rem, 9vw, 6.5rem) 0;
}

.kicker {
  margin: 0 0 0.7rem;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--signal-deep);
}

.band-head {
  margin-bottom: 2.5rem;
  max-width: 28rem;
}

.band-head.wide {
  max-width: 42rem;
}

.lead {
  color: var(--mute);
  font-size: 1.05rem;
}

.prose p {
  color: var(--mute);
}

/* Welcome — asymmetric split */
.band-welcome .split {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: clamp(1.5rem, 4vw, 3.5rem);
  align-items: start;
}

.band-welcome h2 {
  position: sticky;
  top: 5rem;
}

/* About */
.band-about {
  background: var(--void);
  color: var(--cream-ink);
}

.band-about .kicker {
  color: var(--signal);
}

.band-about h2,
.band-about h3 {
  color: var(--cream-ink);
}

.band-about .prose p {
  color: rgba(247, 244, 239, 0.72);
}

.about-frame {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: clamp(1.5rem, 4vw, 3rem);
  padding-bottom: 2.5rem;
  border-bottom: 1px solid rgba(255, 255, 255, 0.12);
}

.mv {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2rem;
  padding-top: 2.5rem;
}

.mv p {
  margin: 0;
  color: rgba(247, 244, 239, 0.78);
}

/* Services — stacked panels */
.service-stack {
  display: grid;
  gap: 1.25rem;
}

.svc {
  padding: clamp(1.5rem, 3vw, 2.25rem);
  background: rgba(255, 255, 255, 0.45);
  border-left: 4px solid var(--signal);
}

.svc-invert {
  background: var(--coal);
  color: var(--cream-ink);
  border-left-color: var(--signal);
}

.svc-invert h3,
.svc-invert h4 {
  color: var(--cream-ink);
}

.svc-invert p,
.svc-invert li {
  color: rgba(247, 244, 239, 0.78);
}

.tag {
  font-family: "Bricolage Grotesque", sans-serif;
  font-weight: 700;
  color: var(--signal-deep);
  margin: -0.35rem 0 0.85rem;
}

.svc-invert .tag {
  color: var(--signal);
}

.svc > p {
  color: var(--mute);
}

/* Industries — giant type row wrap */
.band-industries {
  background:
    repeating-linear-gradient(
      -12deg,
      transparent,
      transparent 18px,
      rgba(15, 15, 15, 0.03) 18px,
      rgba(15, 15, 15, 0.03) 19px
    ),
    #ddd8ce;
}

.industries {
  list-style: none;
  padding: 0;
  margin: 1rem 0 0;
  display: flex;
  flex-wrap: wrap;
  gap: 0.65rem 1.25rem;
}

.industries li {
  margin: 0;
  font-size: clamp(1.6rem, 4.5vw, 3.2rem);
  font-weight: 800;
  letter-spacing: -0.04em;
  line-height: 1;
  color: var(--void);
  transition: color 0.25s var(--ease);
}

.industries li:hover {
  color: var(--signal);
}

.industries li:not(:last-child)::after {
  content: "/";
  margin-left: 1.25rem;
  color: var(--fog);
  font-weight: 600;
}

/* Approach — horizontal timeline desktop */
.blueprint {
  list-style: none;
  padding: 0;
  margin: 0 0 3rem;
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 1rem;
  counter-reset: step;
}

.blueprint li {
  margin: 0;
  padding-top: 1.25rem;
  border-top: 3px solid var(--signal);
  display: grid;
  gap: 0.65rem;
  counter-increment: step;
}

.blueprint li::before {
  content: counter(step);
  font-family: "Bricolage Grotesque", sans-serif;
  font-size: 1.6rem;
  font-weight: 800;
  color: var(--signal);
  line-height: 1;
}

.blueprint strong {
  font-family: "Bricolage Grotesque", sans-serif;
  font-size: 1rem;
  letter-spacing: -0.02em;
}

.blueprint span {
  font-size: 0.92rem;
  color: var(--mute);
  line-height: 1.5;
}

.diff h3 {
  margin-bottom: 1rem;
}

.diff ul {
  list-style: none;
  padding: 0;
  display: grid;
  gap: 0.65rem;
}

.diff li {
  margin: 0;
  padding-left: 1rem;
  border-left: 3px solid var(--signal);
  color: var(--ink);
}

/* Why — mosaic */
.why-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.5rem 2rem;
}

.why-grid article {
  padding-top: 1.25rem;
  border-top: 1px solid rgba(15, 15, 15, 0.14);
}

.why-grid p {
  margin: 0;
  color: var(--mute);
}

.why-wide {
  grid-column: 1 / -1;
}

/* Contact — no form */
.band-contact {
  background: linear-gradient(135deg, var(--void) 0%, #2a160f 55%, var(--signal-deep) 140%);
  color: var(--cream-ink);
}

.band-contact .kicker {
  color: var(--signal);
}

.band-contact h2 {
  color: var(--cream-ink);
}

.contact-block {
  max-width: 40rem;
}

.contact-block > p {
  color: rgba(247, 244, 239, 0.75);
}

.slogan {
  margin-top: 1.5rem;
  font-weight: 800;
  font-size: 1.15rem;
  color: var(--cream-ink) !important;
  letter-spacing: -0.02em;
}

.mail {
  display: inline-block;
  margin-top: 0.75rem;
  font-family: "Bricolage Grotesque", sans-serif;
  font-size: clamp(1.2rem, 3vw, 1.7rem);
  font-weight: 800;
  color: var(--signal);
  text-decoration: none;
  letter-spacing: -0.02em;
}

.mail:hover {
  color: var(--cream-ink);
}

.domain {
  margin-top: 0.4rem !important;
}

.domain a {
  color: rgba(247, 244, 239, 0.45);
  text-decoration: none;
  font-size: 0.9rem;
}

.domain a:hover {
  color: var(--cream-ink);
}

/* Footer */
.foot {
  background: var(--void);
  color: rgba(247, 244, 239, 0.5);
  padding: 1.5rem 0;
  border-top: 1px solid rgba(255, 255, 255, 0.06);
}

.foot-row {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}

.foot-brand {
  display: inline-flex;
  align-items: center;
  gap: 0.65rem;
  text-decoration: none;
  color: var(--cream-ink);
}

.foot-brand span {
  font-weight: 800;
  font-size: 0.95rem;
}

.foot p {
  margin: 0;
  font-size: 0.85rem;
}

/* Reveal */
.reveal {
  opacity: 0;
  transform: translateY(22px);
  transition: opacity 0.65s var(--ease), transform 0.65s var(--ease);
}

.reveal.is-on {
  opacity: 1;
  transform: none;
}

@media (max-width: 980px) {
  .blueprint {
    grid-template-columns: 1fr;
  }

  .blueprint li {
    border-top: 0;
    border-left: 3px solid var(--signal);
    padding: 0 0 0 1rem;
  }
}

@media (max-width: 820px) {
  :root {
    --rail: 3.25rem;
  }

  .band-welcome .split,
  .about-frame,
  .mv,
  .why-grid {
    grid-template-columns: 1fr;
  }

  .band-welcome h2 {
    position: static;
  }

  .nav {
    display: none;
  }

  .menu {
    display: block;
  }

  .menu.is-open span:first-child {
    transform: translateY(5px) rotate(45deg);
  }

  .menu.is-open span:last-child {
    transform: translateY(-5px) rotate(-45deg);
  }

  .menu.is-open span {
    background: var(--ink);
  }

  .industries li:not(:last-child)::after {
    margin-left: 0.75rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .hero-bg img,
  .hero-inner,
  .reveal {
    animation: none !important;
    transition: none !important;
    opacity: 1;
    transform: none;
  }
}